"Thinking in New Ways”
REWE Group is one of the leaders in German and European trading and travel. Since it was founded in 1927, REWE Group has evolved from a co-operative purchasing association into a multinational corporation. In this process, REWE Group has repeatedly been reconceived to this very day. Most recently, the Management Board responded to the challenges of increasingly internationalised trade by introducing the most far-reaching restructuring in the history of the company. A uniform strategy was developed and the new umbrella brand logo "REWE Group" was introduced to link the 80-year traditions of REWE to the modern demands of an international company.